concert crowd
An event-based social platform connecting concertgoers
From behavioral insight to a functional MVP
Concert Crowd is an event-based social platform designed to help concertgoers connect, meet, and share live music experiences together.
The idea sparked from a casual conversation with a colleague who struggled to find someone to attend Doja Cat’s concert with, a challenge that resonated with me and reflects a common experience among music fans.
From conducting user research to better understand the needs, concerns, and motivations of the target audience to vibe coding an MVP based on user insight to test usability.
2025
Duration / 3 months
Role / individual - user research, prototyping, usability testing
Challenging my assumption
revealed a bigger issue - connecting with others feels complicated and scattered.
Music fans without friends who share their taste struggle to find concert companions, leaving them to attend alone or miss out.
Outcome
By prioritising accessibility, safety, and ease of connection, the outcome is simple, safe web app that helps fans connect with like-minded attendees, making concerts more social and accessible.
User Interviews
I started interviewing people around me, from my hairstylist to musician friends which led to more insights to my hypothesis.
Usability Testing
Tested MVP on 5 users. Here's the results:
