tribe
Rethinking how families experience digital finance, this capstone project designs a family-friendly banking app that helps busy parents manage expenses while guiding children in financial literacy. Based on user-centered research, it addresses real household challenges and delivers a practical, intuitive, and engaging solution.
2024
UX / bootcamp capstone
Role / research, UX design
challenge
Managing finances can be overwhelming for working parents who juggle bills, expenses, and family needs. At the same time, children have few opportunities to build financial literacy. Most banking apps focus only on adults, creating a gap for families who need a simple, shared platform that makes digital finance both manageable and educational.
Problem
Working parents struggle to manage multiple accounts, bills, and household expenses while also wanting to teach their children healthy financial habits. They need a streamlined way to stay in control of family finances while supporting financial learning at home.
Goal
Design and develop a family-friendly banking platform that helps busy parents pay bills, make digital payments, and manage expenses while guiding children toward financial literacy in a simple and accessible way.
research
To better understand the challenges families face with digital finance, I explored the financial habits and stress levels of working parents across different generations.
Pain Points
Managing multiple bank accounts and expenses can be overwhelming for working parents, who need a streamlined way to stay in control while guiding their children in financial literacy.
